If you are using the socketlabs smtp relay for sending your marketing emails you may be able to improve your email delivery rates and limit your emails from going to spam by adding an spf record.
To add an spf record you will need to make changes to to your DNS record. For example, if you registered a domain with Godaddy.com then you would log in to your godaddy hosting account to make these changes.
Learn about spf records: http://www.openspf.org/
SPFv1 allows the owner of a domain to specify their mail sending policy, e.g. which mail servers they use to send mail from their domain. The technology requires two sides to play together: (1) the domain owner publishes this information in an SPF record in the domain's DNS zone, and when someone else's mail server receives a message claiming to come from that domain, then (2) the receiving server can check whether the message complies with the domain's stated policy. If, e.g., the message comes from an unknown server, it can be considered a fake.
Test to see if you have an spf record: http://www.kitterman.com/spf/validate.html
Sample SPF Record:
example.net. TXT "v=spf1 mx a:pluto.example.net include:aspmx.googlemail.com -all"
If you are using the Authsmtp email relay it should look something like this:
v=spf1 include:authsmtp.com ~all
For Socketlabs (If we set up your Outbound mail settings, you should probably use this one)
v=spf1 include:email-od.com ~all
You can refer to the attached images for some assistance in how to create an SPF record if your domain is hosted with Godaddy. http://support.godaddy.com/help/article/5783/creating-an-spf-record-for-your-google-apps-domain-name
For Microsoft 365 Users, see this resource:
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|Type: ||Knowledge Base|